Inside PD

SUMMER 2009

DIALOGUE

RICHARD G. LUGAR on the U.S. Senate’s efforts at new public diplomacy legislation; and JEREMY CURTIN, of the U.S. State Department, on recent Public Diplomacy 2.0 initiatives.

NEW DEVELOPMENTS IN PUBLIC DIPLOMACY

New Technology & New Public Diplomacy  By Anna Berthold
International Broadcasting  By Shawn Powers
Public Diplomacy & Foreign Policy  By Mark Smith
Cultural Diplomacy  By Lorena M. Sanchez

NAVIGATING THE MIDDLE

They’re not super powers but Middle Powers have found innovative ways to wield influence in the international arena

EYTAN GILBOA describes the characteristic behavior, and the challenges that drive The Public Diplomacy of Middle Powers

ANDREW COOPER analyzes how shifting global power structures can cause countries to rise in prominence or be marginalized in Middle Powers: Squeezed out or Adaptive?

EVAN POTTER recommends a new architecture for Canadian public diplomacy, in an excerpt from his new book Branding Canada: Projecting Canada’s Soft Power Through Public Diplomacy
PERSPECTIVES

JORGE HEINE dissects Chile’s international approach in Middle Powers and Conceptual Leadership

JEANETTE T. NDHLOVU, South African Consul General to Los Angeles, challenges those who doubt that Africa is ready for a coming-out party in World Cup 2010: Africa’s Time Has Come

ANOUSH EHTESHAMI delves into the domestic and international complexities of Iran as a Middle Power

PAM STARR on how Mexico’s domestic & foreign policies have inhibited Mexican Public Diplomacy
CASE STUDY: BEYOND THE BRAND

How countries whose Corporate Brands are more recognizable than their nation brands approach Public Diplomacy

OLLE WASTBERG on promoting Sweden, Beyond Ikea

PETRI TUOMI-NIKULA & RENÉ SÖDERMAN highlight the country’s newly-minted PD strategy in Finland: Paying Back its Debt and Conducting Public Diplomacy

DAVID KANG assesses Korea’s Emotional Diplomacy

PUBLIC DIPLOMACY IN PRACTICE

CHRIS DE CURE, Australian Consul General in Los Angeles gives an interview about Creating Images of Australia Interviewed by Anoush Rima Tatevossian.

JAMES WURST, Program Director for the Middle Powers Initiative talks to PD about how Middle Power countries advocate for nuclear nonproliferation and disarmament Interviewed by Tala Mohebi and Desa Philadelphia

SUAT KINIKLIOGLU, Director of Stratim Center for Strategic Communication answers questions about what he does “At Post” in Ankara, Turkey

JAMES THOMAS SNYDER on whether a display ad campaign can change minds about the role of allied troops in Afghanistan in NATO Campaigns Washington Interviewed by Alexis Haftvani and Lorena M. Sanchez

IN PRINT

WANGARI MAATHAI The Challenge for Africa
Reviewed by Kenya Davis-Hayes

JENNIFER M. BRINKERHOFF Digital Diasporas
Reviewed by Erin Kamler

ENDNOTE

SIMON ANHOLT delves into middle powers’ intense interest in national image & nation branding in Nation “Branding”: Propaganda or Statecraft?